Almost 60 MINIs (and Mini) and over 100 people showed up at Patrick MINI for breakfast and a presentation from BSSP and MINIUSA. They shared insight and information about MINIs marketing strategy and direction as well as some sneak peeks of upcomming advertising.
We hit the road for a 50 mile tour of some great area backroads. A few morning sprinkles kept the driving interesting.
After heading back, we enjoyed a cookout lunch and a chance to hang out and visit with friends.
Huge thanks to BSSP and MINIUSA for comming out to share information with us (and b-fast), Patrick MINI for opening up and hosting this event on a Sunday, Pat for planning the fantastic drive route, and CMMC for the lunch!!!!
If anyone has links to event photo’s, send me an e-mail to steve(at)chicagominiclub.com and I will link them here.
Video by Taylor
[UPDATED SCHEDULE BELOW – meeting time changed to 8:00 – 8:30am] Yes the rumors are true, BSSP (MINI’s new advertising agency) will be taking their show on the road with the first stop being Chicago. Fresh from their acclaimed MINI run in San Francisco, BSSP will be sharing with Chicago MINI owners the current state of MINI (in advertising and the marketplace) and offering us a glimpse of upcoming MINI advertising. I’ve been promised that it will all be very cool stuff! Nothing “business-y” . . . just really fun news in true MINI fashion. This will be a unqiue opportunity to get a sneak peak what the future will bring for the MINI brand as well as hit some great roads. It’s sure to be an event to remember!
When: Sunday August 6th at 8:00 am. We’ll be gathering for a bit of nourishment at Patrick MINI in Schaumburg before heading out to the back roads of Lake County for an abbreviated version of last year’s fall drive. From there we’ll meet back at Patrick MINI in Schaumburg Here’s a full schedule:
-8:00: 8:30: Arrive at Patrick MINI
-8:30: Breakfast starts
-9:00 am: BSSP Presentation starts
-10:00 am: We leave from Patrick for the run (download the route)
-12:00 pm: Lunch back at Patrick MINI.
Where: Patrick MINI (Google Map)
Who’s Invited: This event is open to all MINI owners.
RSVP: Yes! Please RSVP by responding to this thread.
What to bring: Cameras! As you can see, there were some fantastic photos taken at the San Francisco event. Let’s do what we can to top that!
See you all there!